Review questions Assignment Example | Topics and Well Written Essays - 500 words - 1

Review questions - Assignment Example The company advertises through the television, print, and radio. It sells through its travel agents and online medium. Promotion is through sponsoring of high profile events such as World Tourism Day, Tourism Council Summit, leading international sports events, among others (Qatar Airways, 2014). Marketing myopia is a strategy in advertising that only focuses on the company’s desire to sell specific goods and services at the expense of customer’s needs. This can be avoided by focusing more on customer needs. A company should pay more attention to the shopping habits of customers in order to satisfy their needs (Armstrong & Kotler, 2013). Customer-perceived value shows the value or success of a product based on whether the customers trust that the product can satisfy their needs. This plays a role in customer satisfaction such that when the customer-perceived value is high, the level of satisfaction of customers will also be high (Yang & Peterson, 2004). Market segmentation plays the role of placing a company in a favourable position with regard to the needs of customers. Marketing targeting on the other hand helps a company to reach its customers easily, thus reducing the cost of marketing. Differentiation enables a company to create the perception among its target market that the products it offers are different and have an added value than those of other companies. Positioning enables a company to influence its customer base in a positive way with regard to their purchase decisions. Positioning helps the messages of marketing from a company reach the target market, and ensures that the target customers take action (Armstrong & Kotler, 2013). The company offers affordable tickets to its customers and is a cost leader. It has only three class of travel, charges all meals and beverages, and has a reduced allowance on luggage. Therefore, it also cuts its cost of production. Additionally, this company has a good reputation, which helps it to have

Developing small business Essay Example | Topics and Well Written Essays - 3750 words

Developing small business - Essay Example A strong economy aids consumer confidence and encourages the propensity to eat out. Another study that surveyed 456 companies in UK in the same industry found that "There has never been a better time for these dynamic companies to splash the cash.†(Big Hospitality 2008). Another report from researchand market.com predicts that â€Å"The UK catering market will produce further steady growth over the period from 2008 to 2012†. It further adds, â€Å"Over the longer term, the UK economy is expected to remain favourable, and a strong incoming tourist market should continue to boost sales†. Many leading operators and pub chains have planned expansion and refurbishment with the greater emphasis on food, should also encourage sales growth. In view of these positive trends from the industry, it is therefore proposed that a Restaurant be setup in London to capitalize on the opportunity presented. However, keeping in mind the large number of existing Restaurants already prevailing, it is proposed that the said restaurant should include something different from others that can attract the public and ultimately hook them to the food and ambience. The emphasis is equally on ambience as the plans are to provide visitors with an experience so invigorating to all their senses. This proposal aims to create a multi bandwidth, multimedia, distributed virtual reality (VR) environment for entertainment, socializing, eating out and for stimulating and providing fulfilling experiences to all the human senses with a new paradigm. A virtual environment, where surroundings are immersive, i.e. the guests are inside a three dimensional, multi-sensorial world. This can be achieved with the help of stereoscopy, motion, and 3D sound woven together to create the illusion of being inside virtual worlds. Presentations developed using multimedia technologies are interactive as well. Guests have the abilities to move, look around, and act upon objects