Diagnosis of the Situation of Google Research Paper

Diagnosis of the Situation of Google - Research Paper Example According to the research in this era of globalization and industrialization, introduction of information technology (IT) has changed the entire scenario of business world. IT is the technique which is mainly concerned with the technology in order to deal with varied types of information. It mainly deals with attainment, processing, storage and distribution of verbal, graphic, textual and numerical facts with the help of microelectronic techniques such as computers. IT mainly includes wide ranges of computer software, programming language and hardware, which transmit information into visual design with the help of multimedia. Thus, it can be depicted that introduction of internet services enabled the connection of several worldwide users into a single framework with the help of ‘internet protocol suites’ (IPS). IT or more specifically, internet service acted as a revolution, which changed the entire global economy. IT is one of the most successful strategies whose implem entation enhanced the market share and the brand recognition of many search engines namely Google, MSN, AOL, Yahoo and Ask Jeeves among others. Besides, Google is the most reputed player in this context. IT has created high impact on the global environment, which eased both individual and business activities thereby augmenting the pace of growth of varied search engines. Google Inc. is a reputed multinational corporation of the United States of America specializing in software and internet based services. It has gained worldwide prominence due to it service of online search engine, which is utilized by varied users all around the world in order to accumulate various information and facts. It mainly operates through online websites and file transfer protocol (FTP) servers, which are vital for the transmission of varied facts and figures from one place to the other. Google web exploration engine is primly owned by Google Inc. The prime objective of Google web exploration engine is to investigate several information and data in numerous online web pages. Moreover, it also helps in interconnecting individuals located far apart. Prior to the implementation of IT, the business scenario of Google was entirely different as compared to recent times. Prior to ‘dot.com bubble’, in the year 2000, the market share of Google was lower than one percent (The Center for Research on Information Technology and Organizations, 2007). Google Inc. gained momentum after the introduction of IT techniques as one of its corporate strategies. After implementation of IT, the brand image and recognition of Google enhanced to a larger extent, which proved rather beneficial for the organization. It helped to improve the profitability of Google by US$100 billion, thereby positioning itself as the market leader among others. The market share also increased by 57.81 percent by 2004 and it increased to about 66.63 percent by the year 2006, which is quite noteworthy (The Center for R esearch on Information Technology and Organizations, 2007). Hence, it can be depicted that the identity and uniqueness of Google altered due to the adaptation of IT tactics. Problems/Issues That Need To Be Addressed Although Google is a reputed and renowned organization in the world, it is facing quite a few problems,