Case Analysis of Ceramics Samples for Students â€Myassignmenthelp

Quesetions: 1.What is the best process to redesign the Internally Facing and Customer-Facing Jobs?2.What are the Advantages and Disadvantages for drawing at least some of the shop workers from Existing Staff?3.How would you Create Job descriptions and Person Descriptions for Jobs in the Shops that do not yet exist?4.Do the field Sales Representatives have similar key Skills and abilities requirements to those that may be needed for the Shop Staff? Discuss. Answers: Introduction TK Ceramics is a widely spread European tiles business in port Melbourne Australia. The company mainly deals with European style tiles which they import from Italy and further sell it to bathroom store of victoria. The company has also collaborated with a few architectures for high end renovations. It is occupied with twenty eight staff working in warehouse for the packing, unpacking etc. purposes and twenty staff working in the office for the front line and finance related services. Further the owners of TK Ceramics, Tim and Kate wanted to expand their scope of business from selling expensive fancy European tiles to standard tiles which they wished to import from Indonesia. European tiles have an image in the market which is of beautifully designed colored contrasted expensive tiles which gives a rich look to the house. As these tiles are only required by the segment of the market, Tim and Kate wished to enter in a new stream by selling standard tiles whose design is less important than functionality and price. For expansion purpose they hired Renee for planning and executing HRM strategies. After investigating Renee decided seven presence strategies. As a HR her job was increasing rapidly for product and staff purposes (Bisk 2017). Further for execution of expansion further processes are being discussed. 1.Best fitting process to redesign internally and customer facing jobs The jobs that deals directly with the customer related services are called customer facing jobs. It may also be called as client facing or forward facing jobs. Initially it requires critically redesigning the sales and marketing process which include the customer facing services. Sales and marketing mainly includes delivering what the customer desires and expect from product as well as from the company. The company shall plan the strategy to monitor the fluctuation in the environment and pay attention to it (Harmon 2003). It shall also look the different aspects like competition in the market, availability of the material and other resources used, availability of human resources, geographical conditions etc. For the purpose of defining the forward facing strategy the company shall make the responsibility assigned to the senior manager for the consumer facing process (Kumar, Sinha Sharma 2008). The manager shall prepare the architectural framework including various steps that should be taken to redesign the process like interacting with the customer, gaining knowledge about the interest areas of the customers and executing after sale services as well (Becker, Huselid Beatty 2009). As per the TK Ceramics case analysis Renee shall first divide the task in supplier facing and customer facing services. She shall look after the areas of concern the where there the company needs to change its traditional working procedure so that they can acquire the mass market. Renee being the HRM shall recruit more staff in order to work on new product and she shall train them accordingly. As the company already has its brand image maintained so it wont be an issue for the product to acquire the market but the target shall be looked after that which segment of the of people should be targeted for the product. The HRM shall organize its staff and make use its resources to the optimum level (Reid 2016). Renee shall execute research driven approach that she shall first look after all the aspects related to the standard tiles imported from Indonesia and then problem that she might face during this process, only after that she shall train the staff for working efficiently. She require s focus intensely on the training process to develop competencies to deal with the change in the management. She shall look after the staff that shall hold the office for long and help in fulfillment of long term goals. After sale services also backs a major part I the business process, she shall acquire adequate knowledge about the service and work on the same. 2.Advantages and Disadvantages of Internal Recruitment The process of hiring from within the company is called internal hiring. It totally depends upon the discretion of the company that which type of recruitment process they want to use or which one is suitable according to the companys need. The older firms which are more established one prefer using the traditional method giving preference to the insiders first while the innovative firms might focus on hiring the newly fresh talent the firm (Schermerborn 2011). Advantage of internal recruitment: The staff recruited internally generally has higher grade performance level as compared to external hires. Less testing of skill is required as the company already knows the potential of the internal staff. Hence it is consumes less time. The existing staff is well aware about the companys environment and casual occurring in the company, so they can easily tackle any kind of situation without of hindrance. The HRM can easily rely on the staff recruited through internal process and moreover they do not require going through training process as well. The existing employees already know the vision and mission of the company therefore it wont be difficult for them to tackle tough situations (Chan 2015). Disadvantages of internal recruitment: The internal staff might dominate the new recruited staff as they have been working with the company for a longer period. It sometimes becomes difficult for the internal recruiters to be flexible and change according to new environment conditions as they have been doing repeatedly the same kind of job (Durai 2017). Recruiting through internal process might eat the opportunity of potential fresher. Fresher getting bonus an incentive instead of senior staff can lower the morale of the internal recruiters. The company will not be able to face the fresh talents who can bring innovation and modernization in the company (Sullivan 1999). As per the case of TK ceramics, the product in which company initially deals does not require much attention as the company has already captured its market therefore Renee, the HRM can recruit some staff internally because the new product being imported from Inonesia requires more attention and giving this work to such employee who already know the image of the company can work better instead of fresh external recruitment. As stated in the case firstly importing the product in Australia then testing it and complying all the Australian standards and afterwards returning the unsuitable product requires a huge cost therefore the company shall recruit some experienced internal staff that have adequate knowledge about the companys working to resolves such kind of issues. 3.Analyzing job description and person description for new product process It all depends upon the capabilities of the Human Resource manager to determine the cases on the basis of which he or she shall create job description as well as person description. The job description includes the title of job, location, task/duties assigned, summary, working environment, equipment to be used and job duties (Mangaleswaran Kirushanthan 2015). On the basis of job description person description is created which basically includes qualification the employee, experience, training skills, responsibilities and expertise field on the employee (Cornelius 2001). The job description gives an idea in attracting, targeting, recruiting and selecting the right candidate for the right job. It also provides clarity to the employee that to whom he has to report. It is necessary for the HRM to determine the importance, worth and scope of specific job so that it gives an idea to the employee as well about the job process. Job description also provides clarity to the employee that what kind of work he is going to do in the job (Zwanenberg Wilkinson 1993). As stated in the case of TK Ceramics, Renee needs to firstly analyze the job profile which is required by the product. Firstly she needs to assemble all the requirements of the product on the basis of which she shall analyze the kind of work she wants to get done by the employee. A job summary shall be created on the basis of which she can easily determine the person required for such kind of job (Li 2015). As her product is being imported from Indonesia she needs to give employment to the people who are well aware about the guidelines regarding import of product from Indonesia. She shall give employment to the people who have adequate knowledge about the tiles company and can flexibly work in Australian as well as Indonesian environment. The persons so employed shall have complied with the job description and he shall adequate knowledge about the product as well. Renee shall recruit both field workers as well as store workers to further look after the management of new product in In donesia. Therefore Renee being the HRM shall firstly analyze the job process and then recruit employees internally or externally as per the requirement. 4.Key skills required in back office and front line job Back office job is basically related to the job in the companys premises which requires calculation of finance, accounts, human resource etc. This job profile needs fine computer skills for office work. The work is limited in the companys premises and does not require field tasks. The back office employees are only related to the internal processes of the business (Bruce n.d). This type of job mainly requires skill according to the position of the job. For instances TK Ceramics Company requires human resources manager who shall have adequate quality of team management, finance manager shall have good calculative skills etc. Hence these types of jobs are included in back office job. Similarly, employees who work outside the companys premises or the employees whose job description requires working in the field or contact with the customer directly are regarded as front line employees (Woods, Ninemeier, Hayes Austin 2008). They require skills like being presentable, convincible, motiva tor, influential so that they can attract more customers for the hike in the sale of the product. Front line job mainly include jobs related to sales and marketing in which the employee has to convince the customer to purchase the product for which he needs to have optimum knowledge about the product, he shall be confident enough to make a good impression on the customer so that customer shall buy the product (Dillo, Doorn 2014). These kinds of jobs cannot be done by sitting in the office premises, one has to go out for the sale and marketing process and get in contact with the customer therefore they are called front line job. This job also includes after sale services. The job description of front line is mainly related to customer only like maintaining customer relation, understanding and resolving their issues, time management and so on while back office employee provides administrative support to the company like office management, filing records, maintaining books of accounts etc. TK Ceramics Company will require both back office and front line employees as they are entering in new product line which requires both administrative assistance well as customer support team to gain market cap. Renee shall appoint a manger for Indonesian branch where all the work shall be executed under his or her scope. Conclusion For entering in new product line from expensive ceramic tiles to standard cheap tiles the company TK ceramics shall recruit officers through internal as well as external recruitment because as they are entering in new product stream, with the assistance of existing employee it would be easier for the fresher to understanding the work and working conditions of the company. The company needs fresher to work with innovative and modern techniques whereas experience holders to create a sustainable growth in the market. Renee shall appoint employees for both front desk and back office job as per the requirement in Indonesia the existing product does not require that much focus therefore the company can easily work on their new product. From seeling the product in wholesale the company is also shifting its preference to small stores which would increase the sales margin as well. 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