Social Media Marketing As A Marketing Tool Essay - 2125 Words

SOCIAL MEDIA MARKETING Social media marketing (SMM) is a form of internet marketing that uses social networking websites as a marketing tool. The main goal of Social media marketing is to produce such content that users will share with there social network so that company can increase brand exposure and can broaden costumer reach Social media marketing became popular with increase popularity of social networking websites such as twitter, Facebook, Myspace , Linkledin, Google+ and pinterset ADVANTAGES OF SOCIAL MEDIA MARKETING 1.Increased brand recognition – One of the main benefits of social media marketing is increased brand recognition because social networking websites are used by more than the two thirds of a country social media is a perfect channel to promote the brand to potential costumers. 75% of the people said that the product information found on social media influences there buying behavior. So the first advantage of social media marketing is Increased Brand Recognition 2.Legitimize a Brand – Another way in which social media marketing helps with costumer is by establishing a brand as legitimate. When Internet costumer discover a retailer or business the want to use it but does not know how to use it so customers take help from social networking websites. It should also be noted that poor social marketing can also lead to delegatimization. If a customer goes to social media page of a brand and he does not see any update in last few months then he will assumeShow MoreRelatedSocial Media As A Marketing Tool1602 Words   |  7 Pagesinstantaneously and with very little effort. Social media has come to play a huge part in the way that the world communicates with each other. In fact, a recent report shows that in a single month people spend over 25 hours on social networks (â€Å"The Digital Consumer†). With consumers committing that much time to social media sites, social networking has become an important aspect of everyday life for indi viduals—and businesses. Like most marketing activities, social media marketing poses some risk. However, it isRead MoreSocial Media As A Marketing Tool1373 Words   |  6 Pages Social Media as a Marketing Tool Recently, social media has become a global tool for social networking, data sharing and online accessing database. Due to its consistency features, social media has opened a wide place for businesses to implement their marketing strategy. Marketing which mostly occurs via social media is currently known as social media marketing. This strategy of marketing has made possible for companies to reach targeted consumers easily, efficiently and immediately. Besides itsRead MoreSocial Media Marketing : An Important Marketing Tool3427 Words   |  14 Pagesproposal targets to inspect the significance of social media marketing of IT products specifically in United Kingdom. 1.2 – Introduction: The key purpose of this research proposal is to assess importance of social media marketing significantly of IT products in emerging marketing activities within Unite Kingdom. According to Kim Ko. (2012) social media marketing is an important and effective method utilised by modern marketers which improves different social networking websites to attract potential consumersRead MoreSocial Media As A Marketing Tool2218 Words   |  9 PagesScholars, especially in sociology and psychology have noted with immense concern the massive increase in the usage of social networking media over the past several years. This is illustrated by the fact that within eight years, the subscription and usage of Facebook had grown to almost a billion people. WhatsApp, on the other hand, has stood out as the most popular messenger application globally. Some recent studies revealed that it has become more popular than Twitter with more than three hundredRead MoreEssay On Social Media Marketing Tools1072 W ords   |  5 Pages5 Social Media Marketing Tools Every App Owner Should Know About When app developers first built social media platforms, people saw it as a way of communicating and making new friends online. But gradually people began to use it for so many other purposes like marketing. Now marketers use it to reach out to their target audience because social media has a wider reach than any other outlet. App developers India experts are now developing more social media platforms, and this is changing the wayRead MoreSocial Media as an Effective Marketing Tool1235 Words   |  5 PagesSocial media can be used in very creative ways to market goods or services globally. Conducting business in other countries has been accelerated by various media platforms. Global marketing involves many challenges, and also involves a degree of corporate social responsibility. Facebook, Twitter, YouTube, instant messaging, video conferencing, web meetings: These and many other collaboration and social media platforms are now an everyday part of people’s lives around the world. They are alsoRead MoreCase Study: Social Media As A Marketing Tool9803 Words   |  39 Pagesï » ¿Social Media: A tool Business Engagement TABLE OF CONTENTS Preface †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 3 Abstract †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 4 Chapter 1: Introduction †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.5 1.1 A Brief History †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 9 Chapter 2: Literature Review †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦... 7 2.1 Overview†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 13 2.2 - Social media †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 14 2.3 Facebook†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 14 2.4 - Twitter†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 14 2.5 - YouTube †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 17 2.6 - LinkedIn †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦25 2.7- Flickr†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦18 Read MoreBest Free And Easy Tools For Social Media Marketing790 Words   |  4 PagesChapter 5: Best Free and Easy Tools for Social Media Marketing Is it true that you are hoping to reduce your social media marketing and SEO costs? Social networks are an extraordinary, financially savvy approach to get your image before fans and potential clients. SEO and social media marketing will permit you to share content with no expense! SEO and social media marketing offer progressed, yet moderate promoting stages you can use to focus on your customers with demographic, keywords and alsoRead MoreUse of Social Media Marketing Tools by Non-Profit Organizations3392 Words   |  14 Pages Social media marketing is a simple option to add to the current promotional tactics being used by an organization. It is no longer optional; social media is mandatory for nonprofit organizations (Stengel). Studies have shown that many people think social media techniques complement traditional media; even more believe that blogs and social media influence the news coverage in traditional media tactics (Wright and Hinson 2008). There are a number of professionals that believe embracing social mediaRead MoreThe American Legion s Product Development By Implementing Social Media As A Marketing Tool2169 Words   |  9 PagesI suggest that the American legion begins to use are to attempt product development by implementing social media as a marketing tool. By using social media as a huge part of the marketing this allows the American Legion to see exactly how many people are viewing their ads. It also gives them the chance to customize who they exactly want to target. This can allow for less â€Å"old school† marketing such as magazines, post cards, newspapers, or ads which all of these allowed the Legion to waste of lot